Even though our solutions are mainly customized, we do have added value services which can be based on :
These value added services are how we answer our clients need through our innovation and available technology. You can expect these become a standard services of marketing research in the future.
The standard delivery for our full research service are Report and Data Tabulation. For Report, we provide our clients both in PowerPoint and Word version. In terms of Data Tabulation, we supply them with Excel file. Most of our clients are happy with these arrangements.
However, in current environment, the top people in our clients' organization have more and more need for data visualization. They also want to play around with what if scenarios based on the research data. Thus, data tabulation is not adequate anymore.
Let me give you an example. Say, we do a product test. We have 4 alternatives with several differences in their product features. After the product test we will have a winner among these 4. The winning might be significant but it might also be not. Thus, you may want to develop other alternative based on the available research data. We can do it by running conjoint analysis since we can measure the contribution of each attribute to the overall liking. And we can also establish the relationship between the level of the attribute and the liking. We can play around with the level of the attributes to find the best one. Our online dashboard helps you for this what if scenarios. You can change the level of each attribute and get the predicted overall liking score. Neat, right?
Furthermore, our Online Dashboard is not only for product test. We can provide you with all other type of research as well. In Usage-Attitude and Image study for example, we can provide you with the visualization of the impact on marketing landscape when certain brand change their brand positioning. There is a lot of things that we can do using this predictive analysis. Call us if you think, this service will help you make marketing decision better!
Brand Illuminator: Let the light shine on!
Every branding expert will tell you the importance of having Brand Narrative. Basically, this is what you are going to tell your customer about who is your brand and how your brand can provide certain value to them. To prevent any confusion, here we are talking about brand as intangible entity and not the tangible product.
As intangible entity, values of brand are surely generated from emotional and symbolic relation that ones can have with the brand. Brand narratives are about establishing this relation.
There is no easy way to establish and manage this relation. However, we can make a better plan and the executions to ensure our goals are met. At the end of the day, there are two things that must be synchronized harmoniously. Your ideas about the brand and what consumers wants to have. This involves certain process to understand both the brand and consumers.
We, at Prompt Research are able to help you in unravelling the relevant consumer insights so you can fine tunning your brand narrative in the most rewarding way. In these 25 years, we have done so many research concerning the psyche of various consumer segments in Indonesia. We know what make them tick.
However, the process of insights transfer, in these cases can not be completed with one research finding presentation. We, you as the brand owner and researcher at Prompt as consumer insights finders, need to work together. That's why a workshop is needed. We will lead the workshop with proven framework that we have developed over the years.
Brand Illuminator is not the only workshop that we have. For product or concept development we have Torch, a specific framework for workshop, to guide us. In essence, we expand our delivery not only about delivering consumer insights but also in the process of utilization such insights in for marketing development.
Call us. Today.
In this digital world, we have so many challenges and opportunities. Sometimes the challenges can be existential for some of us. The artificial intelligence has affected so many creative jobs such as copy writer, illustrator and even videographer.
For those who works in marketing areas, AI can be a big help but it can also be a big threat. It depends on where you are at the curve. Thus, we can not pretend that it will not affect our marketing research industry.
At Prompt Research, we are prepared to face the digital era through development of our tools and services using available AI technology and information crawling in internet.
Desk research is used to be activities of collecting published data both offline and online. With current technology, now we can search and collect raw data in Internet and create information surround that. AI enable us to convert the unstructured texts that scattered in various online media or social media accounts into structured information within specific context. This is the future of desk research.
We are in the position to offer a report on Usage Attitude and Image Study for specific category based on web crawling. While typical UAI study need at least 2 months to complete, this desk research can be completed in like few weeks. More importantly, it will also change the way we see UAI study.
Currently, companies do at most once a year for whole package. However, they may maintain quarterly rolling sample for brand performance tracking. This is the most efficient way to do it. Cost of doing more frequent research does not justify the benefit of having such frequent information. It will change soon.
In the beginning, we may need a longer time period for us to train the AI so it understands the context of information. Once, we succeed this phase, the replication can use all the learnings with no additional cost. Thus, the replication can be much lower in cost. Instead of doing one full report each year and 4 quarterly report using rolling sample, we can provide monthly full report with approximately same amount of cost or even lower.
This desk research based UAI, is not the only product we have in relation to internet and AI technology. We also develop a better technique in collecting information such as tab assisted interviews for quantitative interview or online FGDs for qualitative research. In addition, we also incorporate internet of things (Iot) to help observational research. For example, we can help our clients to make an exact measurement on the number of people present on certain marketing event along with their demographic profiles. AI does a good job on helping this profiling. We understand that there are many more that we can achieve by utilizing the internet and AI technology.
Let us be in this journey, together!
PT. Riset Prima Indonesia
(Prompt Research)
Palma One Building
5th Floor, Suite 501
Jl. HR Rasuna Said Kav. X-2 No.4
Jakarta - Indonesia
Phone : (021) 522 8350/51
