Don't you want to hire research agency who understand your challenges and opportunities rather than those who define their offering based on qualitative or quantitative research?
Here, at Prompt Research, we developed our solution based on our clients' marketing challenge and opportunities. In most cases we customized our solution to specific to their need. However, there is no need to re-invent the wheel. Therefore, in each of our research project we always employ academically and practically proven frame works. It is not only about our expertise in research methodology area, but also about our good understanding on marketing. What are your current concerns?
Developing a strong market development strategy is an important aspect of helping a company grow. If companies are limited by their small share of the market, they can find it difficult to sell more products, raise capital, and expand their operations. Even if they have large market share, they need to always revitalize or re-invent themselves. Don't you think so?
There are several approaches that can be used to make a market larger, ranging from capturing customers of rival companies to expanding to a previously unserved segment of the market, they are :
Strategy is about building the future. In terms of marketing, it is about finding the best way to create, communicate and deliver value to a well defined target market at sustainable profit. We all know this. But do you really collect all the information needed for such strategy development? When was your last research on your consumers or competitors?
We, at Prompt Research, have capacity to help you with all stages of marketing strategy development, especially in environmental scanning/ strategic marketing analysis. We do both desk research and consumer research to provide you with the necessary insights.
We believe the appropriate methods for segmentation are based on consumers need instead of demographic or psychographics
Through comprehensive study to get insight how to position our product and brand unique differentiate with others
Lifestyle study often use as basis of understand the consumer's attitude and motivation for certain consumption
We develop specific framework for B2B since it has a total different marketing game compared to B2C
At the end, all of our effort in marketing relies on how we manage the touch points between us and our consumers. This involves many programs from all of the marketing mix. And we cannot manage the things that we don't measures. This is for sure.
The intention of conducting research related to marketing touch points is mainly evaluation. We do both qualitative and quantitative assessment. The choice of methodology depends on the type and range of improvement which possible to be done. We use the following sequences to list down the typical research in those areas :
We combine our research expertise and the latest school of thought on business & marketing concepts to deliver the best approach in each project
We employ experience field workers and sustain the integrity of data through obsessive quality control
We answer the research objectives through correct analysis and contextual interpretation in relentless manner
We produce clear and concise report by focusing on clients' need in decision making. We are prepared whenever technology and visual aid are needed
PT. Riset Prima Indonesia
(Prompt Research)
Palma One Building
5th Floor, Suite 501
Jl. HR Rasuna Said Kav. X-2 No.4
Jakarta - Indonesia
Phone : (021) 522 8350/51
