25 Years of Consumer's Insights, Innovation and Marketing Impact

This year, we, Prompt Research, celebrate our 25th anniversary. It has been quite a journey for us as company and we extend our gratitude to you all who played part in growing the company.

In these two and half decades we have put our name as one of prominent marketing research companies in Indonesia. We earn respect from the industry as one of the founders of PERPI (Association of Indonesian Marketing Research Companies). We are also recognized as talents pool for the industry. Many of people who used to work at Prompt Research currently have their own agencies or held important roles in their organization. We like to believe that our environment plays significant roles in motivating these people to progress.

When we started our company, the leaders of our industry still structured their services based on what they can do such as quantitative vs qualitative research. We are among the first who recognized how this kind of structure hinder our industry to fulfill our raison d'etre: Provide consumer insights to help our clients making marketing decision. From early on, we structured our company based on account management where each research director is responsible for his or her account. This structure allows us to learn more on our clients' business and in process provides bigger impact in their marketing decision.

This kind of progressive and innovative mind help us to secure many blue chip companies in Indonesia as our clients. The list includes Unilever, Toyota Astra Motor, Djarum Group, Tempo Scan Group, just to mention a few. The relentless effort to unravel high quality consumer insights also brought us to win award from Mix Magazine as Best of Marketing Research Agency in Indonesia in 2011.

Of course, as any other companies, we faced many challenges. The pandemic in 2020-2021 for instance, had put us many years back in terms of revenue and capital. However, the same pandemic also served as pivotal time to step up our game in utilization of digital technology in our research. We lose some, we win some.

Now, as our clients are facing fiercer and fiercer competitive market landscape, we will continue to help them the best we can. Please do not hesitate to call us for all your queries and questions.

Regards,

Dr. Ardi Wirdamulia